On the Web - Lookin' Good

• Make it Count
  You've got limited time with internet customers, so be aware of what loads first and make sure that it's something important.  You don't want to loose customers if they have to wait for a large file or movie to download on your homepage.
• Make it Quick
  Keep in mind that a large number of viewers are still on dial-up.
• Keep it Simple
  Don't go overboard with "extras".  Too much clutter makes it hard to decipher what's important, and how to get to that information.
• Make it Easy
  The customer should not have to spend time trying to figure out the navigation.
• Make it Friendly
  Pictures of staff or customers, with links to brief bios or testimonials as well as their email and phone numbers, help your customer feel welcomed.
• Keep it Current
  Customers expect a website to look up to date.  Use the latest technology so they don't feel like they are going back in time.
• Ask your Customers
  Find out what your customers want and need, and make these priorities.
• Ask the Experts
  Have professionals periodically view your website and offer and tips to spruce it up.
• Experiment
  Got several ideas?  Try each out for a week and see which gets your site the most hits.
• Keep it Changing
  Customers are more likely to return if your site is updated on a regular basis, giving them a bit of new information each time.
• Brand it
  Be unique!  Have fun with it!  Put your own personal style into your website to help it stand out from the others.